YOU DON'T NEED ANOTHER

DIET OR WORKOUT.

YOU NEED TO

TRUST YOUR WORD AGAIN.

THE STANDARD REINSTALLATION PROTOCOL — A 30-DAY FOUNDING COHORT FOR MEN WHO ARE
DONE BREAKING PROMISES TO THEMSELVES.

• APPLY FOR THE 10

THE REAL PROBLEM

YOU STOPPED TRUSTING YOURSELF.

SUCCESSFUL EVERYWHERE ELSE. BUT WHEN YOU SAY YOU'LL WALK, TRAIN, OR CLOSE THE KITCHEN—YOU KNOW YOU won't.
THAT'S THE problem.

WHO THIS IS FOR

Men 35–50 who handle business—and are done
negotiating with themselves.

THE MECHANISM

INSTALL → CONTROL → DEFEND → OWN

SMALL STANDARDS THAT SURVIVE WORK, TRAVEL, STRESS, AND BAD DAYS—THEN BECOME HOW YOU OPERATE.

10 FOUNDING MEMBERS

30 DAYS. LIVE ACCOUNTABILITY.

WEEKLY OPERATING REVIEWS.
DAILY DONE / RESET CHECK-INS. A SYSTEM BUILT TO MAKE DISAPPEARING HARDER.

THE STANDARD

NO PERFECT PLANS.

EXECUTE THE MINIMUM WHEN YOU CAN'T EXECUTE THE MAXIMUM. RESET AT THE NEXT AVAILABLE DECISION.

THE OUTCOME

LEAVE TRUSTING YOURSELF AGAIN.

BUILD your PERSONAL OPERATING SYSTEM THAT WORKS WITHOUT A COACH LOOKING OVER YOUR SHOULDER.